Tag: LBM Sales
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40 New Leads. Zero Time to Cook.
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Traveling for work recently, I had dinner with a friend in Houston. He’s a builder.His wife is a marketing exec. They’re managing a family circus. Four kids.Six sports. None…
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Sales Lessons From a Failed Division I Quarterback
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. I can tell you one thing about college football recruiting: They don’t tell you you’re going to be the fifth-string quarterback. Had that little tidbit been shared with me,…
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The Three Numbers I’d Track for Every Sales Rep
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. From Jonathan, an LBM sales leader in the Pacific Northwest: “Bradley, this question came up today during our executive meeting: What are the top three sales rep metrics we…
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Jump in Your DeLorean: The Five Pillars of Pipeline Management
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. John DeLorean was an engineer and General Motors executive in the 1970s who looked around and wondered, “Why isn’t anyone driving a stainless-steel sports car with gull-wing doors?” He…
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There’s a New Bouncer Guarding Your Prospect’s Phone
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Back in the olden times (ca. 2025 and before), when we talked about gatekeepers in sales, we were referring to some kindly (or not) human working the front desk…
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I Let AI Interview Me About My Own Sales Process
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Two weeks ago in this newsletter, we shared some advice from Erin Stetzer, a luxury home builder in Houston. I asked her about her team’s adoption of AI. Here’s what…
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Every Sales Climb has a Crux
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. It’s been nearly a decade since the release of the documentary Free Solo which chronicles Alex Honnold’s attempt to climb the 3,000-foot face of El Capitan in Yosemite National Park. Free refers to the…
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Could You Earn a Spot on This Luxury Builder’s Team?
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. The first thing you need to know about luxury builder Erin Stetzer is that she’s an athlete. Like, a real one. Full-ride scholarship to Fairfield for hoops.Toured on the LPGA.Completed an…
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Joel Fleischman Happy Hour Podcast
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss aThursday edition packed with practical sales insights. If aliens landed tomorrow and wanted to meet the people who drive change and innovation in the LBM industry, my top-five list would include Joel Fleischman. If those same aliens…
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That Question About Home Depot? Here’s the Tool.
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Last week’s edition of The Craft of LBM Sales newsletter caused a bit of a ruckus. If you missed “The Home Depot Ad I Cannot Stop Thinking About,” you can read it here: After speaking with…
