Tag: Outside Sales
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“What Am I to You?” The Positioning Question That Changes Everything
In 2005, I was a Project Manager at Pulte Homes. The cracks in the foundation of the housing industry had yet to appear and we were closing two homes every day. Part of our positioning was an exceptional customer experience. Every step of the way was thoughtful, choreographed even. This is how I came to…
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Stop Selling Products. Start Protecting Projects.
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Builders don’t wake up thinking about products. They wake up thinking about their permits, weather delays, irate customers, and the flukey electrician showing up on time. I remembered all…
The Craft of LBM Sales 