Tag: Customer Experience
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“What Am I to You?” The Positioning Question That Changes Everything
In 2005, I was a Project Manager at Pulte Homes. The cracks in the foundation of the housing industry had yet to appear and we were closing two homes every day. Part of our positioning was an exceptional customer experience. Every step of the way was thoughtful, choreographed even. This is how I came to…
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The $4.8 Million Basketball Coach Who Refuses to Use Email
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Imagine, for a minute, you’re a college basketball coach. Just think of all the things you’d need to understand to compete—let alone win—the war for young talent these…
The Craft of LBM Sales 