Tag: Value Selling
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The Price Sensitivity Trap
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights Summer 2011.I was a purchasing manager at Pulte Homes. I barged into the office of my colleague, Andrew Cooper, after realizing something about myself. “You ever find yourself negotiating…
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The 4 Essential Sales Books Every LBM Pro Needs on Their Shelf
New Podcast Out Now: The Craft of LBM Sales Sell value, drive builder profit, and win more deals—without competing on price. 🎧 Apple Podcasts | Spotify On episode 9 of the Craft of LBM Sales Podcast (Have you subscribed yet?), author and publisher Todd Sattersten joined me to talk about the four essential books every sales pro should have on the…
The Craft of LBM Sales 