Tag: Prospecting
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How to Pick Up The Phone with Confidence
As a general rule consistent with our tagline—Deliver value first—we don’t kick off the week with self-promotional content UNLESS we are also sharing one of our most practical sales tools: The RRI Framework. This one-page PDF helps LBM sales professionals pick up the phone with purpose and confidence. The framework is simple: Name a ReferralLead with credibility and establish…
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The 10 Commandments of LBM Sales Excellence
Two weeks ago, I joined a call with a sales manager and his owner. Within two minutes, we heard what you’d expect: • We’re slightly behind year-over-year board footage• Commodity pricing is down• Rates remain up• Tariffs are helping no one• I’ve got 8 reps reporting to me—7 are behind pace Nothing surprising there.What followed…
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The 4 Essential Sales Books Every LBM Pro Needs on Their Shelf
New Podcast Out Now: The Craft of LBM Sales Sell value, drive builder profit, and win more deals—without competing on price. 🎧 Apple Podcasts | Spotify On episode 9 of the Craft of LBM Sales Podcast (Have you subscribed yet?), author and publisher Todd Sattersten joined me to talk about the four essential books every sales pro should have on the…
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Taking the High Road: What Adrien Nunez Taught Me About Sales
New Podcast Out Now: The Craft of LBM Sales Sell value, drive builder profit, and win more deals—without competing on price. 🎧 Apple Podcasts | Spotify I expect my kids to pay attention when I wax philosophically about The Beatles, The Rolling Stones, or Bruce Springsteen. I expect them to take notes, ask questions, and nod in agreement.…
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The Craft of LBM Sales Podcast: First Six Episodes You Can’t Miss
New Podcast Out Now: The Craft of LBM Sales Sell value, drive builder profit, and win more deals—without competing on price. 🎧 Apple Podcasts | Spotify We’ve launched a new podcast built for LBM sales pros like you who want to close deals faster, at higher margins, through stronger pipelines, with less wasted time. And yes, we were…
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How to Be Confident in Sales – Regardless of How Long You’ve Been Selling
New Podcast: The Craft of LBM Sales Built for LBM sales pros who want to stop competing on price and start closing more profitable deals with confidence. Story-driven, practical episodes (8–15 minutes) drop every Monday and Wednesday to help you sharpen your craft, prove your value, and win more high-margin sales. 🎧 Listen now on Apple…
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From “Don’t Shoot the Messenger” to Differentiated Market Leader: A Smarter Way to Deliver Price Increases
As price increases keep landing like a giant belch in church, your community of builders—clients and prospects alike—will wave off the stale air of “loyalty” and start shopping again. The good news: Builders who’ve ignored your prospecting efforts will now be far more open to your ideas. Track your efforts and double down. Now’s the time…
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20% for New Business
Imagine for a moment that at nineteen, you know exactly what your calling in life is. Unfortunately, it’s to be a writer. Unfortunate, because making a living from writing is nearly impossible. There’s a reason legends like Hemingway, F. Scott Fitzgerald, Jack Kerouac, and Hunter S. Thompson all struggled with alcoholism. In your 20s and 30s, you…
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The One Number That Can Turn Around Any Sales Team: FAST Meetings
This particular acronym was born on a Zoom call Tuesday afternoon, July 1, with a 29-year-old outside sales rep in theCarolinas. He was four years into his career—two strong COVID years followed by two tough ones. In 2025, tasked with opening a new market, he was floundering. “I haven’t hit my monthly goal in nine months. Year-to-date,…
The Craft of LBM Sales 