Tag: Sales Communication
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There’s a New Bouncer Guarding Your Prospect’s Phone
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Back in the olden times (ca. 2025 and before), when we talked about gatekeepers in sales, we were referring to some kindly (or not) human working the front desk…
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Why Nobody Wants to Read Your/My Sh*t—and What LBM Sales Pros Must Do to Win New Sales Prospecting
In Episode 36 of The Craft of LBM Sales Podcast, I shared a few insights from one of my mentors-from-afar: Steven Pressfield. His book The War of Art has been a reference guide for me throughout my sales career—which is why we recently shipped 100 copies as our Sales Fundamentals Workshop book of the quarter. If The War of Art is…
