As a general rule consistent with our tagline—Deliver value first—we don’t kick off the week with self-promotional content UNLESS we are also sharing one of our most practical sales tools: The RRI Framework.
This one-page PDF helps LBM sales professionals pick up the phone with purpose and confidence. The framework is simple:
Name a Referral
Lead with credibility and establish connection.
Show Your Research
Prove you’ve done your homework and you’re not simply dialing for dollars.
Share an Idea or Insight
Bring value to the conversation with something that helps your prospect make, find, or save money.
The RRI Framework is a proven way to bring down defenses faster, be more memorable, and build stronger connections.
Download it now and for more context, listen to episode 1 of the Craft of LBM Sales Podcast.
Subscribe here to get the next edition of The Craft of LBM Sales straight to your inbox—weekly stories and practical advice to master the craft of selling.
Copyright ©2025
Bradley Hartmann & Co.
All rights reserved.
Contact Bradley Hartmann:
bradley@bradleyhartmannandco.com
The Craft of LBM Sales 