Tag: Sales Coaching
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Same AI Tools. Different Results. Shane Soule Explains Why.
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Science fiction author William Gibson once said, “The future is already here—it’s just not evenly distributed.” Somewhere, right now, people are doing things the rest of…
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I Let AI Interview Me About My Own Sales Process
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. Two weeks ago in this newsletter, we shared some advice from Erin Stetzer, a luxury home builder in Houston. I asked her about her team’s adoption of AI. Here’s what…
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The Jerry Jones Problem: Why Sales Managers Who Still Sell Suppress Team Performance
Today’s newsletter is my January column in the LBM Journal magazine. Jerry Jones isn’t a cowboy; he’s a salesman. He’s a dealmaker, a gambler, and a showman. He’s the only NFL owner with a weekly radio show—just one aspect of his omnichannel approach to staying in the spotlight. As he once put it: “The Cowboys are a…
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Why “Holding People Accountable” Doesn’t Work—And What Actually Does
I grew up with a father who turned every post-game car ride into a coaching session. These trips were—hmmm, how can I say this with sensitivity?— not highly anticipated father and son moments. In high school, I played football, basketball, and baseball all four years. That meant lots of games… and a whole lot of…
