Tag: Sales Productivity
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Why Nobody Wants to Read Your/My Sh*t—and What LBM Sales Pros Must Do to Win New Sales Prospecting
In Episode 36 of The Craft of LBM Sales Podcast, I shared a few insights from one of my mentors-from-afar: Steven Pressfield. His book The War of Art has been a reference guide for me throughout my sales career—which is why we recently shipped 100 copies as our Sales Fundamentals Workshop book of the quarter. If The War of Art is…
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Listener Mailbag: Use of AI in Selling Efforts
Question:Hi Bradley, there’s a big debate within our sales team about using artificial intelligence in sales. Some people have strong opinions, others have none. Are you using AI? If so, how, and what’s proven most useful? Answer:Yes, I use AI every day. But before diving into the tools, it’ll be helpful to revisit how humans…
The Craft of LBM Sales 