Tag: Sales Process
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How We Lost a Deal Before It Ever Started
One risk of writing a newsletter like this is trying to share insight without sounding like a blowhard who has the sales game all figured out. Because I don’t. I make poor decisions.I pursue deals I shouldn’t. I waste valuable time—mine and my team’s—more often than I’d like. What follows is a deconstruction of a…
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The 4 Essential Sales Books Every LBM Pro Needs on Their Shelf
New Podcast Out Now: The Craft of LBM Sales Sell value, drive builder profit, and win more deals—without competing on price. 🎧 Apple Podcasts | Spotify On episode 9 of the Craft of LBM Sales Podcast (Have you subscribed yet?), author and publisher Todd Sattersten joined me to talk about the four essential books every sales pro should have on the…
The Craft of LBM Sales 