Tag: Sales Mistakes
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They Know Exactly Why You Lost. They’re Just Not Telling You.
I’m a little slow. It took me way too long to understand why builders don’t tell suppliers the real reason they lost the business. Flashback to October 2010. I was in area purchasing at Pulte Homes, managing a few dozen material and labor accounts across seven markets from Cleveland to Denver. Home starts were down…
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The $37 Insult I Still Think About Every December
In 2002, I was a 24-year-old construction superintendent in Algonquin, Illinois. The market was hot. Our “new home consultants” were two salesmen my age. Good smiles.Spiky hair.Brooks Brothers suits.$350 Allen Edmonds shoes. They weren’t selling so much as taking orders. It was a fish-in-a-barrel situation, and they showed up at 10 a.m. every day and…
The Craft of LBM Sales 