Tag: Relationship Selling
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Is It Loyalty—or Just Friction with a Friendly Face?
Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. The world is filled with two types of people: Those you worry about and those you don’t. Given the volatility, uncertainty, and complexity within the construction industry today,…
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The Cost of Being an Insufferable Jerk: Bill Belichick and the Law of Reciprocity
The opposite of a truth doesn’t make it false. In fact, two contradictory things can be true at the same time. Here’s an example. Bill Belichick, the 8x Super Bowl champion and the second-winningest coach of all time, is a first-ballot Hall of Famer, no doubt about it. Belichick being left off the first ballot…
The Craft of LBM Sales 