| Know someone who’d enjoy The Craft of LBM Sales Newsletter? Forward this to them so they can subscribe here—and never miss a Thursday edition packed with practical sales insights. |

Last week’s edition of The Craft of LBM Sales newsletter caused a bit of a ruckus.
If you missed “The Home Depot Ad I Cannot Stop
Thinking About,” you can read it here:
After speaking with many of you—and reading through your comments, emails, and feedback—I realized we could take the idea one step further.
So we built a simple, one-page tool.
Download it.
Print it.
Spend 15 minutes with it.
Then bring it to your next sales meeting and work through it with your team.
The goal is simple:
Get your assumptions out of your head.
Put them in writing.
Challenge them.
Why?
Because, as Marshall Goldsmith said: What got you here won’t get you there.
When done, let me know how it goes.
Thanks for reading.
I’ll be back next week.


The only podcast built for LBM sales leaders and reps.
The Craft of LBM Sales Podcast delivers practical sales coaching you can use immediately—anytime, anywhere.
Subscribe here:
Apple Podcasts | Spotify
Copyright © 2026
Bradley Hartmann & Co.
All rights reserved.

Contact Bradley Hartmann:
bradley@bradleyhartmannandco.com
