The Craft of LBM Sales

Tag: Sales Communication

Why Nobody Wants to Read Your/My Sh*t—and What LBM Sales Pros Must Do to Win New Sales Prospecting

February 5, 2026

LBM Sales, Prospecting, Sales Communication, Sales Productivity, Steven Pressfield, Time Management for Sales

In Episode 36 of The Craft of LBM Sales Podcast, I shared a few insights from one of my mentors-from-afar: Steven Pressfield. His book The War of Art has been a reference guide for me throughout my sales career—which is why we recently shipped 100 copies as our Sales Fundamentals Workshop book of the quarter. If The War of Art is…