Tag: Deliver Value First
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Listener Mailbag! Builders Too Busy to Even Listen to My Value Prop.
From Chuck in the Great North:My sales team and I struggle to have builders even consider our proposal / value proposition. I agree we need to “deliver value first,” but to articulate that value, you at least need 15 minutes of quality time with a prospect. Our problem is that builders have no available time.…
The Craft of LBM Sales 