New Podcast Out Now: The Craft of LBM Sales
Sell value, drive builder profit, and win more deals—without competing on price.
We’ve launched a new podcast built for LBM sales pros like you who want to close deals faster, at higher margins, through stronger pipelines, with less wasted time.
And yes, we were quite unoriginal in branding the new podcast. (We’re all in on the craft of LBM sales, what else can we say?)
Click here to subscribe on Apple.
Click here to subscribe on Spotify.
Here’s what you’ll get from the first six episodes—if you haven’t tuned in yet, you’re already missing out.
1 :: Sales Prospecting that Actually Works: The RRI Framework
Turn cold calls into profit-driving conversations. Learn the 3-step RRI framework that builds trust in 30 seconds—and discover the script that helped me generate over $1M from strangers.
2 :: Stop Chasing Every Deal: The Two-Word Filter to Close More Deals by Qualifying Better Prospects
Stop wasting time on tire-kickers searching for the cheapest wood. Use two simple words to instantly qualify leads, protect margins, and fill your pipeline with profitable customers.
Being likable isn’t enough. Learn the three verbs every rep must master to win work, avoid costly mistakes, and turn client pain points into profitable proposals.
4 :: Why Chasing Every Builder Hurts Your Pipeline—and How PRIME Fixes That
Qualify smarter, not harder. The PRIME framework’s five filters help you spot right-fit clients fast, protect margins, and cut low-profit deals before they drain your time.
5 :: How to Navigate Around Your Most Common Sales Objection
Tired of hearing “We’re happy with our current supplier”? Learn the sales framework that turns brush-offs into opportunities, keeps conversations alive, and closes more profitable deals—even against lower-priced competitors.
Reset the power dynamic with builders. Discover a military-inspired strategy that filters time-wasters, protects your time, and earns respect—while boosting close rates and gross margins.
New, brief episodes drop every Monday and Wednesday. Subscribe to The Craft of LBM Sales Podcast on your phone now—and stop leaving money on the table.
Click here to subscribe on Apple.
Click here to subscribe on Spotify.
Thanks for reading (and listening)!
I’ll be back next Thursday.
Subscribe here to get the next edition of The Craft of LBM Sales straight to your inbox—weekly stories and practical advice to master the craft of selling.
Copyright ©2025
Bradley Hartmann & Co.
All rights reserved.
Contact Bradley Hartmann:
bradley@bradleyhartmannandco.com
The Craft of LBM Sales 