Tag: Sales Insights
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How A Hollywood Producer and a Sci-Fi Genius Inspired a Sales Framework That Actually Generates Callbacks From Busy Prospects
Brian Grazer, the Oscar-winning producer, built his career on curiosity (and a crazy hairdo). He made a habit of scheduling “curiosity conversations” with people outside of Hollywood—scientists, politicians, and even astronauts. In 1986, fresh off the success of Splash, Grazer landed a meeting with the most prolific science fiction writer alive: Isaac Asimov. By then, Asimov…
The Craft of LBM Sales 