Tag: Sales Framework
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Taking the High Road: What Adrien Nunez Taught Me About Sales
New Podcast Out Now: The Craft of LBM Sales Sell value, drive builder profit, and win more deals—without competing on price. 🎧 Apple Podcasts | Spotify I expect my kids to pay attention when I wax philosophically about The Beatles, The Rolling Stones, or Bruce Springsteen. I expect them to take notes, ask questions, and nod in agreement.…
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How A Hollywood Producer and a Sci-Fi Genius Inspired a Sales Framework That Actually Generates Callbacks From Busy Prospects
Brian Grazer, the Oscar-winning producer, built his career on curiosity (and a crazy hairdo). He made a habit of scheduling “curiosity conversations” with people outside of Hollywood—scientists, politicians, and even astronauts. In 1986, fresh off the success of Splash, Grazer landed a meeting with the most prolific science fiction writer alive: Isaac Asimov. By then, Asimov…
The Craft of LBM Sales 