The Craft of LBM Sales

Tag: Differentiation

  • The Fastest and Cheapest Way to Immediate Differentiation

    , , ,

    2025 is the 10th anniversary of my book, Behind Your Back: What purchasing managers say once you leave the room and how to get them to say yes. Here’s an updated chapter from Part I: Rule 1.7: Unsuck Your Business Card.   Most business cards are boring, lame, reek of corporate compromise, and are ultimately forgettable. After collecting hundreds of business cards from all over the country, I remember…